In a slightly deluded belief that providing a cloud for uploading files is cutting edge community development ‘Global cloud computing giant, Salesforce.com has defended its plans to trademark the term ‘social enterprise’ world wide’. Click here to read the story on the Pro Bono website.
Quoting from the article:
‘US author and social entrepreneur, Auren Kaplan responded … saying “the trademarking of “social enterprise” by Salesforce degrades the work of social entrepreneurs all over the world, and is unacceptable.”
‘Many responses … have described the Salesforce.com moves as absurd, ridiculous, foolish and brand suicide’.